UNLOCK YOUR POTENTIAL
Empowering athletes to achieve their potential on and off the field
ABOUT
THE COACH'S ASSISTANT
The Coach's Assistant (TCA) is dedicated to enhancing sports performance through customised programs and cutting-edge training techniques. Our mission is to empower athletes at all levels to reach their potential by providing personalized coaching support and data-driven insights. Whether you're an aspiring athlete or a seasoned professional, TCA is committed to elevating your game and helping you achieve your goals.
MEET OUR TEAM
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Dr Sean Murray-Smith
Strength & Conditioning Coach | Performance Researcher
Sean has spent over two decades helping athletes—from emerging talent to Olympians—unlock their peak physical performance. His expertise lies in evidence-based strength and conditioning, underpinned by cutting-edge research. Sean combines science, connection, and coaching insight to drive sustainable, long-term athlete success.
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Shaun McCreedy
High Performance Coach | Athlete Development Specialist
Shaun brings elite coaching experience and a passion for athlete development that spans grassroots to representative rugby. With a holistic approach, he focuses on building complete athletes through skill, structure, and mindset. Shaun is driven to create high-performance environments that help athletes thrive—on and off the field.
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Dr Evan Poata-Smith
Athlete Pathway Specialist | Coach Educator
Evan specialises in guiding young athletes through critical development stages and transitions to senior and representative sport. With over 20 years of academic and coaching experience, he empowers athletes to take ownership of their journey. His approach blends structure, accountability, and support to help athletes succeed long-term.
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Aidan Flinn
Specialist Trainer
Aidan is a coach and trainer at The Coach’s Assistant, working with athletes across a range of sports who are serious about pushing their performance. With a Bachelor’s Degree in Exercise Science from the University of Wollongong and over a year of hands-on coaching experience, he brings both knowledge and a genuine passion for helping athletes train with purpose.
OUR CLIENTS
START NOW
UNLOCK YOUR FULL POTENTIAL
Gym Memberships
Group Programs
One On One Training
TEAM & ACADEMY SUPPORT
BUILT FOR EVERY PHASE OF THE SEASON
Train Smarter. Compete Harder. Stay Ahead.
Whether your team is gearing up for a big season or digging deep in the middle of it, TCA delivers the professional edge your athletes need.
Full-spectrum support tailored to:
Off-season
Pre-season
In-season
See your players develop smarter, move faster, and compete with confidence.
We work hand-in-hand with coaching staff to integrate high-performance principles into your training environment. From assessment, athletic development and injury prevention, to session planning and game-day prep, we help streamline the performance side of things—so coaches can focus on strategy and players can focus on performing.
Contact us now to customise a package!
“I’ve worked with TCA for best part of a year, and I continue to improve on and off the field...”
“One of the best decisions I’ve made for my athletic career...”
“I would strongly recommend TCA to anyone whether you are a athlete or someone just trying to get fit and healthy.”
TESTIMONIALS
“Always there to help out in any way I need...”
“Working with TCA has made a massive difference to my development as both an athlete and a person...”
“TCA make a huge effort to help all their athletes improve with every session...”
LEVEL UP – Message Now!
We can deliver online training programs to keep you working hard and accountable from a distance. We’ve worked with athletes remotely for years and know that we can do the same for you to make gains!
Includes:
• Initial consultation and goal setting
• Baseline testing
• Training programs using our app
• Coaching advice to keep you progressing